Digital AgriMedia
Connecting scientific agricultural knowledge with farmers through creative media and digital technology.
Connecting Agriculture, Technology & Communication
Digital AgriMedia is a Gandhinagar, Gujarat-based creative media and digital agriculture organization working to make agricultural knowledge, technology and information more accessible to farmers and rural communities.
Established with a vision to bridge the communication gap between agricultural science and the farming community, Digital AgriMedia combines agriculture expertise with mass media, film production and digital technology to communicate scientific farming practices in simple and practical formats. The organization has been working toward farmer education, technology transfer and rural development since 2005.
Our Story
Digital AgriMedia was founded by Jagdish Dhanani, an agriculture and media professional with qualifications in M.Sc. (Agriculture), MBA and PGJMC. Before establishing Digital AgriMedia, he worked for approximately ten years as Producer & Director of the agriculture and rural development programme “Annadata” on ETV Gujarati, gaining extensive experience in communicating agricultural information to farmers and rural audiences.
He also received training in Agri-Clinics & Agri-Business Centres (ACABC) from the National Institute of Agricultural Extension Management — MANAGE.
This combination of agricultural knowledge, media experience and entrepreneurship became the foundation of Digital AgriMedia.
What We Do
Today, Digital AgriMedia works as a Creative Media House and Agriculture Communication Platform, providing specialized communication solutions for agriculture, rural development and allied sectors.
Our work includes agricultural educational films, documentary films, corporate films, television and digital advertisements, audio-visual educational content, digital agricultural literature and communication campaigns. Digital AgriMedia also works across television, radio, newspapers and digital media at regional and national levels.
The organization's current work profile records the production of 773+ documentary films and 1,100+ advertisements for 400+ organizations.
Digital AgriMedia has developed agricultural content covering areas such as Agriculture, Horticulture, Animal Husbandry, Fisheries, Rural Development, Co-operation and allied sectors, helping transform complex technical information into practical knowledge for farmers.
Agriculture Communication with a Purpose
Our objective goes beyond media production. We aim to make agricultural knowledge understandable, accessible and useful at the field level.
Digital AgriMedia has produced educational content on subjects including water conservation, reduction of agricultural operating costs, vermicompost, biological control, bio-fertilizers, high-tech farming, dry farming management and rural development. The purpose of this content is to encourage the transition from traditional farming practices toward improved and scientific agriculture.
Through audio-visual education and digital platforms, agricultural knowledge can reach farmers at their farms, homes and villages, supporting faster transfer of technology and practical decision-making.
AgriMedia App – Agriculture Knowledge in the Farmer's Hand
One of Digital AgriMedia's major digital initiatives is the AgriMedia App, developed to provide farmers with agricultural information, education and services through mobile technology.
The platform was initially developed around the concept of a “Mobile Krishi TV”, allowing farmers to access agricultural education and technical information in video format. The company's work profile records more than 2 lakh farmer enrolments on the platform.
Over time, the platform has expanded beyond video education to include services and information such as agricultural technical videos, farmer problem-solving, market information, agricultural news, digital library resources, departmental contacts, agricultural calculations, weather information and farmer-oriented digital services.
The broader vision is to use digital technology to make agricultural knowledge and government-related information available anywhere and anytime, bringing useful information closer to farmers and rural communities.
Our Reach & Experience
Digital AgriMedia's journey combines agriculture, communication, technology and creative production.
- ✓ At a glance: 400+ organizations served
- ✓ 773+ documentary films & 1,100+ advertisements produced
- ✓ 2 lakh+ farmers enrolled on the AgriMedia platform
- ✓ Experience across film, television, radio, print and digital media
Digital AgriMedia also produced 60 episodes of “Samrudhi Tapke, Tipe-Tipe” for DD Girnar. Its documented achievements include an FAI National Award for film-making work related to Gujarat Green Revolution Company, while the AgriMedia mobile initiative received a national digital marketing award from the Indian Council of Food & Agriculture, New Delhi, according to the organization's profile documents.
Our Core Philosophy
Our Mission
Our mission is to empower farmers and rural communities through reliable, understandable and easily accessible knowledge.
We strive to use creative communication and digital technology to connect farmers with scientific agriculture, improved production practices, market information, government information and practical solutions that can contribute to better productivity, reduced cultivation costs and improved livelihoods.
Our Vision
Our vision is to build a strong digital knowledge and communication ecosystem for agriculture and rural India—one where farmers can access useful agricultural information and technology whenever and wherever they need it.
We aspire to strengthen the connection between farmers, agricultural institutions, government departments, universities, research organizations and the agriculture industry through effective digital communication and knowledge transfer.
Our Commitment
At Digital AgriMedia, we believe that the right information delivered in the right format at the right time can make a meaningful difference in agriculture.
From agricultural films and advertisements to farmer education and mobile-based digital services, our commitment remains the same:
To make knowledge accessible, strengthen agricultural communication and contribute to a more informed, connected and progressive farming community.
Our Founder
Jagdish Dhanani
Founder & Director, Digital AgriMedia
Jagdish Dhanani brings together professional expertise in Agriculture, Management, Journalism & Mass Communication and Film Production. His experience in agricultural television programming and farmer communication led to the establishment of Digital AgriMedia as a specialized platform for agricultural media and digital communication.
His focus has been to use mass media and digital technology as practical tools for taking scientific agricultural knowledge from institutions and experts to farmers and rural communities.
One platform for complete publicity.
Bringing different communication and advertising channels together to help businesses promote, communicate and build their brand.
Communication that connects.
Digital AgriMedia is positioned as a single digital service platform bringing publicity, promotion and branding solutions together.
Our approach combines multiple media channels so that businesses can access the right communication solutions from one platform. The service portfolio covers film production, mass media, digital media, social media and outdoor publicity.
Everything you need to build your presence.
From traditional advertising to modern digital communication, AgriMedia brings multiple publicity and branding services together through one coordinated platform.
Film Production
Creative video and film solutions designed to communicate your story and showcase your brand effectively.
Mass Media
Reach wider audiences through advertising across major traditional mass-media communication channels.
Digital Media
Modern digital promotion designed to increase visibility, generate leads and connect brands with their audience.
Social Media
Build awareness and engage audiences through targeted campaigns across today's leading social platforms.
Outdoor Publicity
Extend your brand's visibility beyond screens with strategically placed outdoor advertising solutions.
Digital AgriMedia — Single Digital Service Platform
Publicity • Promotion • Branding